Ahrefs Glossary

Every piece of software has its own little universe of jargon. I’ll use these words throughout the guide. So here’s a glossary of terms.
URL Rating – Ahrefs’ measure of the quantity and quality of links pointing to a given URL. Link quantity and quality correlate with higher rankings in search engines.
Domain Rating – Ahrefs’ measure of the quantity and quality of links pointing to an entire domain. Link quantity and quality correlate with higher rankings for all URLs on a domain in search engines.
Ahrefs Rank – Ahrefs’ ranking of a domain’s rating relative to all the other domains on the Internet.
Backlinks – The number of hyperlinks pointing to a URL.
Referring Page – The number of pages with a hyperlink pointing to a URL. A page can have multiple links.
Referring Domains – The number of unique domains with a hyperlink pointing to a URL. A domain can have multiple referring pages and backlinks.
Referring Content – Ahrefs’ measure of the relative traffic that a unique piece of content sends to a given URL based on the popularity of the referring content.
Anchors – The anchor text used within a URL’s backlinks.
Sitewide / Not Sitewide – Ahrefs’ categorization of a link showing whether it shows in the same location on every page of a referring domain or not.

What Is Ahrefs?

Ahrefs is a popular SEO research and analysis tool. While it’s best known for backlink analysis—the tool’s original focus—it has grown over the years into a truly comprehensive tool that helps with every aspect of search engine optimization.
If you’re just getting started with Ahrefs, G2’s Levi Olmstead recommends that you “spend time exploring all functions of the tool. The core functions—keyword researching, SERP monitoring, and backlink monitoring—are amazing, but so are the side features.” 
“Content Explorer and Alerts help monitor brand, competitor, and keyword mentions and keep you on top of the best content being published. Then there’s Content Gap, Domain Comparison, Link Intersect, Best By Links, Top Pages…I could keep going!”
“Ahrefs is as robust of a content/SEO tool as you can get. I’ve used the platform on a daily basis for 2+ years now, and I continue to find new uses for it all the time,” Olmstead says.
Olmstead isn’t the only marketer using Ahrefs on a daily basis. In fact, more than half of our respondents say they check their reports in Ahrefs every day:

Ahrefs’ Best Tools and Features

There are dozens of ways to use Ahrefs for SEO, so to kick off this blog post, we wanted to find out more about our respondents’ favorite tools and features.
As far as tools go, Site Explorer and Keyword Explorer were the most popular:
best ahrefs tools
But as Nathan Veenstra of Letterzaken says, there’s much more to Ahrefs than just it’s top tools: “Besides Content Explorer, Site Explorer, and Keywords Explorer, there are some hidden tools under ‘More.’”
ahrefs more option
“Discover which sites don’t link to you—but do link to several of your competitors—to uncover link opportunities in Link Intersect. Or take it a step further in Domain Comparison. And save time in your backlink reports by creating multiple backlink reports in Batch Analysis.”
“In short: take time to try out each individual tool in Ahrefs to unveil the variety of possibilities for your digital marketing strategy,” Veenstra says.
Ana Cosmatos of Page 1 Solutions agrees: “Evaluating all the data as a whole is how I get the most out of Ahrefs.” 
“Utilizing the organic traffic overview, backlink reports, site audit recommendations, and keyword rankings to provide a full picture of a website as a whole helps me to determine where we can help a certain prospect or client in various ways.” 
“We use this data to compare the website performance against top competitors, identify strengths, weaknesses, and opportunities, and provide recommendations to improve user experience and SEO,” Cosmatos says.
Here are some of our respondents’ favorite Ahrefs tools and features.

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